Previz · 3D renders

The room, before it is built.

Spatial previs of the FIFA activations: schematic blockouts paired with finished renders so dimensions, sightlines and surface treatments can be reviewed together. New entries are added as the installations move from rough volume to dressed render.

After the 2026-06-01 client review

What changes in the next render

  • Drop the full-perimeter LED ribbon. A 40 to 60 ft LED wall lands at around $300K and does not pay back at the alpha user volume.
  • One big screen, dead centre. 16:9 ratio, floor to ceiling, protected against ball strikes. Sized for an Adidas-style brand commercial. Coach iPad content fills it edge to edge.
  • Graphic walls + edge lighting only. Printed FIFA graphics with "Train. Play. Improve.", warm edge lights and a small ambient LED ring at the top. Reference vibe: Nike FIFA NYC pop-up warehouse.
  • Net, not glass, for the close-side spectator bench (Phil wants to hear the kids and the ball). Tinted plexi on the far walls so passers-by see the floor projections leak out.
  • Two full-size goals, one on each short wall, like a regular pitch.
  • Twelve ceiling-rigged projectors, 4 × 3 grid covering the whole field. See Installation 02 for the rig view.
  • Modular / portable build cues so the install reads as something that can be packed onto a truck and re-deployed (Messi tour / Moment Factories style).
  • Overhead canopy around the outside perimeter so external watchers stay dry.
  • Metric AND imperial on every callout going forward.
01
Installation 01 · Main render · latest

Current main direction for the alpha install, incorporating the 2026-06-02 review notes. Two real recessed football goals, one on each short wall. The far long wall carries three LED panels with the "TRAIN. PLAY. IMPROVE." headline, FIFA wordmarks, blue and magenta accent chevrons and a player hero graphic across the centre. A continuous cool-white LED border runs around the field perimeter at floor level. Warm gold edge lighting follows the top of every wall. The cleat wall is gone: the close long wall is now one continuous spectator gallery packed with seated and standing visitors behind a black tensioned mesh net. The Onboarding booth stays compact on the close-right with a Welcome FIFA screen. Clean dark ceiling, no projectors visible. Dark studio surroundings.

Photoreal three-quarter aerial render of the FIFA pitch installation. Indoor walled volume with green artificial turf, white futsal line markings and a full centre circle. Two real football goals are recessed into the short walls, one on each end, with a goalkeeper at the left goal. A coach in black and around eight young players in dark and red training kits are running a small-sided drill around the centre circle. The far long wall carries three LED panels with the 'TRAIN. PLAY. IMPROVE.' headline, FIFA wordmarks, blue and magenta accent chevrons and a player hero graphic. A continuous cool-white LED border at floor level runs around the field perimeter. Warm gold LED edge lighting follows the top of every wall. The cleat wall is gone: the close long wall is now one continuous spectator gallery packed with seated and standing visitors, some with raised arms, behind a tensioned black mesh safety net. A compact Onboarding booth on the close-right keeps the Welcome FIFA screen and a couple of arriving kids. Clean dark ceiling, no projectors visible. Dark studio surroundings.
Render · main direction (latest)
Orthographic top view of the same FIFA pitch installation with dimension callouts of 53.5 ft along the long side and 37.7 ft along the short side. The playing field shows the cool-white perimeter LED border, white centre line and centre circle, with nine figures spread across the turf (eight players plus a coach with a tablet). Below the play volume the three close-side zones are visible from above: cleat wall and Welcome FIFA counter on the left, two packed rows of red, blue and yellow stadium seats in the centre, and the enclosed Onboarding booth on the right.
Plan view · 53.5 × 37.7 ft
Interior eye-level render from the field POV: six kids in red and black training kits running a small-sided drill with dashed white player-path lines projected on the turf in front of the player with the ball, a coach in a black FIFA top on the right with a tablet, a small futsal goal on the left, the multi-panel LED back wall with the TRAIN PLAY IMPROVE headline and the FIFA player hero graphic across the centre, perimeter cool-white LED border running along the floor at the wall base, warm gold edge lighting at the corners and dark studio ceiling above.
Interior eye-level · drill POV
Footprint
53.5 × 37.7 ft
Ceiling
12 ft
Centre screen
16:9, far long wall
Goals
Left + right short walls
02
Installation 02 · Main render + 12 projectors

Twelve projectors, one field.

Same volume as Installation 01, this time showing the ceiling rig that powers the projection layer. A black truss grid hangs above the field with twelve projectors in a 4 by 3 arrangement, throwing a continuous image across the 51.7 by 27.6 ft (15.77 by 8.40 m) playing surface. Each unit covers 19.7 by 12.3 ft (6.0 by 3.75 m) at WUXGA 16:10; adjacent units overlap 6.8 ft (2.06 m) horizontally and 3.1 ft (0.95 m) vertically. Coverage hits 100% of the field with a single shadow of about 2.9 ft (0.88 m) per 5.8 ft (1.78 m) player. Everything below the truss matches Installation 01.

Photoreal three-quarter aerial render of the same FIFA pitch installation as Installation 01, with the ceiling rig now visible: twelve projectors in a clean 4 by 3 arrangement above the field, each casting a clear cone of white light down onto the turf. A small futsal-style goal stays on the left short wall in front of a FIFA-branded back panel. The far long wall keeps the three LED panels with the TRAIN PLAY IMPROVE headline and the FIFA player hero graphic across the centre panel. The cool-white perimeter LED border still runs around the field at floor level. The close long wall keeps its three zones inside the same room: cleat wall and Welcome FIFA counter on the left, packed multi-row spectator bench behind the mesh net in the centre, enclosed Onboarding booth with Welcome FIFA screen on the right. Warm gold edge lighting along the wall tops, clean dark ceiling around the projector grid, dark studio surroundings.
Render · projection rig visible
Projectors
12 units
Grid
4 × 3
Field
51.7 × 27.6 ft
Ceiling
12 ft
Effective throw
9.8 ft
Image / unit
19.7 × 12.3 ft
Overlap H
+6.8 ft
Lux @ 6KLM
544
Goal hardware

Pop-up, pack down.

The small-side goals on the short walls are off-the-shelf collapsible pop-up frames (Forza-style). Folded flat and dropped into a single carry bag, so the whole rig is modular: pulled out for active sessions, packed away between activations to reset the footprint. Three sizes (4 × 2.5, 5 × 3, 6 × 4 ft) so we can match the goal scale to the age group on shift.

A black pop-up Forza goal frame standing on a green turf pitch with a white mesh net, an orange football in front, and the size options 4 x 2.5, 5 x 3, 6 x 4 listed below. Stands behind it on a small football pitch with autumn trees.
G1 · Assembled
A man on a turf pitch loading a folded yellow and black Forza pop-up goal into a large black and yellow carry bag, advertising boards and a stadium stand visible behind him.
G2 · Folded into bag
The same man carrying the packed Forza carry bag over his shoulder across the turf pitch, walking past a row of brand signs and an empty stadium stand. Shows the full kit packed down to a single bag.
G3 · Packed away
Interior eye-level render of the FIFA training pitch in use: a small white pop-up portable goal on the right edge of the pitch with an orange ball in the back of the net, kids in red and dark kits running a small-sided drill on the green turf, projected white tactical arrows lit up under the players' feet, coach in black with a tablet on the right, multi-panel LED back wall behind them with the TRAIN PLAY IMPROVE branding and the FIFA player hero graphic, warm gold and blue perimeter LED light along the wall base.
G4 · In play · same pop-up goal inside the installation
Spatial reference

The live blockout.

This 3D blockout is the canonical spatial reference for every render in this section. Updated in place each time the layout itself changes, and fed into the API as image_urls so each render inherits its camera, proportions and zone footprints. Three views: perspective, elevation and plan. Click any to enlarge.

3D blockout viewport from 3ds Max showing the FIFA pitch installation in three-quarter perspective: grey walls forming the volume with a red perimeter band at the top, a green field with a white centre circle and a small white goal on one short wall, a vertical blue rectangle on the far long wall standing in for the big LED screen, a yellow translucent volume on the front-left indicating the cleat wall structure, a blue floor zone in front of the field for the spectator bench, and a pink corner zone on the front-right for onboarding. Four grey blocky figures stand on the grass.
D3 · Perspective
Elevation / front section of the blockout showing the close long wall flattened out: from left to right, a yellow vertical volume marking the cleat wall, a wider grey region with a large vertical blue rectangle standing in for the central LED screen, and a pink vertical volume on the right marking the onboarding booth. Two small green humanoid figures stand in front of the screen for scale. A blue strip across the floor in front represents the spectator bench.
D3-elev · Elevation
Plan / top-down view of the blockout: a green rectangle for the field with a white centre line and centre circle, four small blue/green humanoid figures clustered on the left half, and three coloured zones along the front edge (yellow on the left for the cleat wall and Welcome counter, blue in the centre for the spectator bench, pink on the right for the Onboarding booth). A thin red perimeter band marks the top of the walls all the way around.
D3-plan · Plan view
Options

Other options.

Alternative passes kept on the table for reference. Use the codes below to point at any of them in conversation.

Aerial three-quarter render of the FIFA pitch installation: green artificial turf with white markings inside a dark walled volume, two full-size goals on the left and right short walls, a wide central LED screen on the far long wall showing a live match with the score 'FIFA 2-1 77:28', FIFA wordmarks and 'TRAIN. PLAY. IMPROVE.' on the corner walls, warm gold edge lighting along the wall tops, KIDS / YOUTH / MEN'S / WOMEN'S cleat wall and a Welcome FIFA counter on the close-left, four rows of red, yellow and blue stadium seats packed with spectators behind a black mesh net, and an enclosed Onboarding booth on the close-right with a Welcome FIFA screen and kids in red bibs seated in front of a host.
D0 · Main render alt
First post-review render attempt: heavy LED-ring leftovers, wrong layout, kid figure in foreground; Jorge flagged it as 'pretty bad'.
D4 · Post-review v1 · no projectors
Second post-review attempt: tweaked dressing, still wrong goal placement and floating outside zones.
D5 · Post-review v2 · no projectors
Welcome-inside attempt: tried to fit the bench and welcome counter inside the room along the close long wall; still off-proportion versus the blockout.
D6 · Welcome inside try · no projectors
First pass using the D3 blockout as a strict spatial reference; closer to the right layout but margins still drifted.
D7 · D3-strict pass · no projectors
Proportion-locked AI pass against the 2026-06-02 reference; still drifted on margins; replaced by the hand-checked render.
D11 · Proportion-locked pass · no projectors
First render with the 12-projector ceiling rig visible, before the welcome zone was brought inside.
D8 · Projectors v1
Projectors render with the welcome-inside attempt; bench still ran wall-to-wall in front of the field.
D9 · Projectors + welcome try
Projectors render with the D3-strict spatial pass; layout closer but proportions still drifted.
D10 · Projectors + D3-strict
Proportion-locked projector pass against the 2026-06-02 reference; replaced once the hand-checked render landed.
D12 · Proportion-locked projectors
Reference photo of a built indoor football pitch: red LED ceiling grid in a coffered pattern, kids playing on real artificial turf with projected pitch markings and overlays, a coach in black on the right, a giant LED screen showing a live match, glass-fronted stadium bench on the left and a yellow-lit equipment room on the right.
D13 · Built reference photo
Reference concept render of an indoor FIFA pitch with red and blue LED strip ceiling lighting on a black truss, three ceiling-rigged projectors casting moving light pools on the turf, kids in red and blue kits running a small-sided match with projected tactical triangles overlaid on the grass, blue-lit stadium stairs on the left next to a yellow Nike-branded locker room, a FIFA scoreboard on the back wall, a Nike logo and a giant LED screen on the right showing a live football match.
D14 · LED + projection reference
Previous main render: same pitch installation with a single wide LED screen showing live broadcast football footage along the upper part of the far long wall, two-row stadium bench, KIDS YOUTH MEN'S WOMEN'S cleat wall, Welcome counter, enclosed Onboarding booth on the right.
D15 · Previous main · match on screen
Previous main render: multi-panel LED back wall with TRAIN PLAY IMPROVE headline and FIFA player hero graphic, five-row spectator bench, KIDS YOUTH MEN'S WOMEN'S cleat wall, Welcome FIFA counter, enclosed Onboarding booth on the right. Earlier iteration before the perimeter LED border was added.
D16 · Previous main · multi-panel LED
Previous main render: perimeter cool-white LED border on the floor around the field, three LED panels on the far long wall with TRAIN PLAY IMPROVE and the FIFA player hero graphic, cleat wall on the left, packed spectator bench in the centre, Onboarding booth on the right. Earlier iteration before the latest tighter framing.
D17 · Previous main · perimeter LED
First D3 blockout: simpler grey-wall volume with green field, pink safety perimeter, red top LED band and three flat colour zones (yellow, blue, magenta) on the floor in front of the volume marking the equipment, bench and entry vestibule. Six grey figures on the grass.
D3a · Blockout v1 (original)
Second D3 blockout from 2026-06-02 morning: same volume framing, with the colour zones moved tighter against the front edge of the play volume and the camera tilt adjusted.
D3b · Blockout v2 (2026-06-02 morning)
Previous projectors render: same volume as the earlier match-on-screen main, with the 12-projector truss added by the API on top. Replaced once the latest projectors render landed.
D18 · Previous projectors render
Interior eye-level render from the field POV: six kids in red and black training kits running a small-sided drill with dashed white player-path lines projected on the turf, coach on the right with a tablet, small goal on the left, multi-panel LED back wall showing TRAIN PLAY IMPROVE and the FIFA player hero graphic, perimeter cool-white LED border at the floor, warm gold edge lighting at the wall tops.
D19 · Interior eye-level · drill POV
Plan / top-down render of the FIFA pitch installation with dimension callouts of 53.5 ft along the long side and 37.7 ft along the short side. The field shows the cool-white perimeter LED border, white centre line and centre circle, nine figures (eight players plus a coach with a tablet) spread across the turf. Below the play volume the three close-side zones are visible from above: the cleat wall and Welcome FIFA counter on the left, two packed rows of red, blue and yellow stadium seats in the centre, and the enclosed Onboarding booth on the right.
D20 · Top view · 53.5 × 37.7 ft
Previous plan / top-down render of the FIFA pitch installation with 53.5 ft long-side and 37.7 ft short-side callouts; replaced by the updated top view in Installation 01.
D21 · Previous top view
Previous D3 plan-view blockout: green field with white centre line and centre circle, four small blue/green humanoid figures clustered on the left, and three coloured zones along the front (yellow, blue, magenta). Superseded by the updated plan view in the Spatial reference.
D3-plan-v1 · Previous plan view
Previous interior eye-level drill POV render of the FIFA pitch. Superseded by the updated interior render in Installation 01.
D22 · Previous interior POV
Aerial three-quarter render of the FIFA pitch installation in blue dressing: rectangular walled volume with green grass surface, full-perimeter blue LED ribbon, two goalposts, a coach and players running a cone drill, a glass-fronted spectator bench.
D1 · Pre-meeting · Blue dressing
Same installation rendered in red dressing: full-perimeter red LED ribbon, players in red kits running a passing drill, a packed spectator bench behind the glass long wall, a magenta-lit entry tile.
D2 · Pre-meeting · Red dressing